Local SEO for small businesses in Hull & East Yorkshire.
Practical, honest help to get your business showing up when people nearby search for what you do. No jargon, no monthly retainers you can't get out of — just the basics done properly so Google understands your business and local customers can find you.
Why local SEO matters for a Hull business.
Most people looking for a plumber, accountant, café, dentist or designer in Hull start the same way: a quick Google search on their phone. If your business doesn't show up on that first page — or in the Google Map pack — you're invisible to a lot of people who are ready to buy.
Local SEO is the work that helps Google show your business to those people. It's a mix of getting your Google Business Profile right, having a website that explains clearly what you do and where, and making sure your name, address and phone number match wherever you appear online.
None of this is mysterious. Most small businesses in Hull just haven't had anyone sit down with them and tidy it up. That's what I do.
The pieces that make local SEO actually work.
Google Business Profile
Your free Google listing is the single biggest local SEO lever. We'll claim or tidy it up, add categories that match what people actually search for, write a proper description, set opening hours and add real photos of the business.
Local keyword research
We look at what people in Hull and East Yorkshire are typing into Google — "web designer Hull", "accountant Beverley", "barber near me" — and use those exact phrases in the right places on your website.
Page titles & copy
Every page gets a clear title, a description that reads well, and a heading that explains in plain English what you do and where. Small changes, big difference.
Reviews & citations
Reviews on Google nudge you up the rankings and convince people to call. We'll set up an easy way for happy customers to leave one, and make sure you're listed correctly on directories that matter locally.
Speed & mobile
Most local searches happen on phones. We'll check your site loads quickly, reads well on a small screen, and doesn't trip up Google with broken links or missing tags.
Search Console & reporting
We connect Google Search Console so we can actually see which searches bring you visitors, and which pages are doing the work. No vanity dashboards — just useful data.
Built around real Hull businesses.
I work mostly with small, independent businesses across Hull, Beverley, Hessle, Cottingham, Anlaby and the wider East Yorkshire area — tradespeople, shops, cafés, accountants, dentists, agencies and consultants who want to be the obvious local choice in their corner of the map.
If you've ever felt like other businesses with worse services are showing up above you on Google, this is the bit you've been missing. It's rarely about throwing money at it — it's about doing the basics properly and being consistent.
Tell me what you need help with
No formal brief needed. Whether you need your first website, a stronger brand, or you’re not sure where to start, send me a quick message and I’ll point you in the right direction.